The Lemon Twigs- Do Hollywood

The Lemon Twigs.jpg

Image Courtesy of thelemontwigs.com

4AD

The Lemon Twigs are doing something completely new in their blatantly days-of-old influenced debut Do Hollywood. Clearly audible influences such as the Beatles and Beach Boys, merged with the electronic blur that we’re used to hearing in the current pop world make for something ironically cutting edge, and very interesting.

The vocals are lo-fi and the instrumentation is classic of the record’s era (which as a statement is confusing in itself- what exactly is the era?). The predictable chord progressions are satisfying and the hooks are hooking, even if they flit away by the next verse and you realise you’re listening to a completely different genre. So much goes on in one track, and the passion and fun had in every section is palpable and infectious. The cheesy over-stated percussion and obvious bass riffs make you smile, before making you check you haven’t actually been transported back to the 60s. These four boys from New York take you on a musical journey that sounds like their childhood influences all mashed up together and smoothed out with modern-day techniques, culminating in an album that showcases something innovating but that your dad will also let you put on in the car.

In not trying to do anything different, in just loving the music they grew up listening to with their Long Island dad, and in being almost too hipster, The Lemon Twigs have created something new, and something the modern-day pop world needed: an album that’s fun, authentic, brimming with talent, and just plain good.

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